Hot on the heels of South Africa, how have Chile been performing?
After blogging on South Africa's promising moves in the UK marketplace, I just received the following data on the performance of Chilean wine. [Maybe next we should have an arm wrestle between Michael Cox (WoC) and Jo Mason (WOSA) - Michael is bigger and quite fit for his age, working hard on his rowing machine, but Jo is young and a bit feisty, so it could go either way.]
Chile has performed strongly in 2009, maintaining its growth across all UK trade sectors for the 7th year running.
- Total off-trade wine sales +3% in volume, +7% in value
- Total Chile off-trade wine sales outperforming the market: +26% in volume, +28% in value (the only other country to register better growth percentages was New Zealand)
- Chile’s market share rose 8.6% by value, 8.9% by volume, Chile’s highest ever
- Chile’s average retail bottle price has risen 9 p to £4.16
- Supermarkets (Multiple Grocers) – Volume +26% and Value +29%
- Multiple Specialists – Volume +20% and Value +16%
- Independents – Volume +26% and Value +31%
- On trade – Volume +14% despite total on-trade decline of 4%
- Sales above £5 have risen in the last 12 months by 25%; now 1.1 million cases (UK total sales of wine over £5 increased 11.5%)