jamie goode's wine blog: Hot on the heels of South Africa, how have Chile been performing?

Wednesday, January 20, 2010

Hot on the heels of South Africa, how have Chile been performing?

After blogging on South Africa's promising moves in the UK marketplace, I just received the following data on the performance of Chilean wine. [Maybe next we should have an arm wrestle between Michael Cox (WoC) and Jo Mason (WOSA) - Michael is bigger and quite fit for his age, working hard on his rowing machine, but Jo is young and a bit feisty, so it could go either way.]

Chile has performed strongly in 2009, maintaining its growth across all UK trade sectors for the 7th year running.

  • Total off-trade wine sales +3% in volume, +7% in value
  • Total Chile off-trade wine sales outperforming the market: +26% in volume, +28% in value (the only other country to register better growth percentages was New Zealand)
  • Chile’s market share rose 8.6% by value, 8.9% by volume, Chile’s highest ever
  • Chile’s average retail bottle price has risen 9 p to £4.16
Chile’s sales growth is all the more impressive because the increases are spread across all sectors of the trade:
  • Supermarkets (Multiple Grocers) – Volume +26% and Value +29%
  • Multiple Specialists – Volume +20% and Value +16%
  • Independents – Volume +26% and Value +31%
  • On trade – Volume +14% despite total on-trade decline of 4%
  • Sales above £5 have risen in the last 12 months by 25%; now 1.1 million cases (UK total sales of wine over £5 increased 11.5%)



At 4:23 PM, Anonymous Jo Mason said...

I would have Michael on his knees, begging for mercy. No contest.

At 1:48 AM, Anonymous Juan Somavia said...

Hey Jo:

Don't underestimate our guy there! He is tougher than you think!

Go Michael! Go!

At 6:27 AM, Anonymous Su Birch said...

My money is on Jo any day.

At 1:22 AM, Anonymous Anonymous said...

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