I found myself in a supermarket. In the wine aisle. I always have a look in the wine aisle: it’s important to see how normal people experience wine. Even if I’m not planning to buy wine (and I rarely do in supermarkets), I’ll take some time looking at the retailer’s range. You don’t get this experience from a press tasting; you need to actually visit stores.
On a whim, I picked up some bottles. I wanted to taste some of the best sellers, and do it on camera. Offer an honest verdict on these wines, bearing in mind the market segment they are made for. I chose three reds, all priced similarly (two were £5.50 and one was £5.40). Considering that £2.08 of the price of each is tax, and then a further 20% is VAT, these are pretty close to the bottom of the market. Here are the videos I shot of me tasting them. One I liked more than the others, just because it was more honest.