Here is the abstract of a talk I am doing in Spain next month, on the impact of the Internet on wine communication. It is aimed at wineries. I wrote it on my phone on the way to the airport, where I am now blogging via my phone. It takes a while. It means I write less, which could be a good thing.
The Internet has changed the way we communicate. First of all came websites and bulletin boards, then blogs, then social media. This has happened over a short space of time. Initially the preserve of geeks, Internet communication has now become mainstream.
Teenagers live their life on Facebook; twitter comments are now quoted in the news everyday. In the past the media was under the control of publishers who acted as gatekeepers. Now everyone can play.
The style of communication has changed, too: it is no longer top-down, but horizontal – a conversation.
Wineries are now faced with amazing opportunities to join in this conversation. They can have a relationship with people who drink their wines, and also with the press. They can tell their own story. Here I discuss the various social media tools and the ways in which wineries can make the best use of them.