As a producer of media, I found this post on Seth Godin’s blog a really interesting perspective bringer.
He talks about how the abundance of free media has led to the implosion of mass media. Everything has changed in a relatively short space of time. As is usual for Seth, it’s a really clear and well argued piece.
Media projects of the future will be cheaper to build, faster to market, less staffed with expensive marketers and more focused on creating free media that earns enough attention to pay for itself with limited patronage.