Here’s a great example of how to market wine in the age of social media. Normally, another Provence rose coming onto the market would be treated with a big yawn. There are plenty of them already, and they can tend to look and taste the same. So how do you differentiate yours from the others, and get that all important listing?
Well, Stephen Cronk, a British ex-pat who moved to the region, has done just this by using the internet and social media to tell his story very well. It’s a given that you have to get the wine right to succeed these days – and he’s done this – but it’s also vital to be able to tell an authentic story in ways that people will relate to.
The new digital conversation offers a chance to do this directly. I haven’t seen many producers do this as effectively as Steven, who in addition to having a superb website has made good use of Twitter, Facebook and Youtube. He’s done well to get the wine listed with high-end UK supermarket Waitrose (here), and it will be interesting to see whether his social media presence helps to shift these bottles.
Mirabeau Provence Rosé 2010 Côtes de Provence, France
12.5% alcohol. Attractive packaging. Nicely textured and fresh with appealing cherry fruit. This is bright and crisp but also has some of that Provence texture, subtle sweetness and richness of flavour. 86/100 (£8.99 Waitrose)