Wine predictions for 2009
Some wine predictions for 2009 - the full version on the main site has more in the way of explanation.
- Itís bad news folks. The real economic pain is yet to come. But you knew that, and itís getting a bit boring talking about it.
- Selling wine below cost will end: some UK supermarkets have been using wine as a loss-leader, damaging brands in the process, but they will stop.
- The strength of the Euro will change the face of the UK marketplace.
- Print magazines will suffer; online wine writing will continue to thrive.
- Neo-prohibitionism has gathered momentum, and unless challenged will be a major threat to the wine industry.
- 2009 is South Africaís big opportunity, but will they take the chance?
- Finding a route to market will remain the major challenge for producers: and solving this should be the key focus of those who want to succeed.
- Could this be the year of the co-op? Given the right direction and leadership, co-operative wineries could find some marketplace opportunities in 2009.
- But 2009 will see some real innovation in the wine industry Ė specifically, lower alcohol wines that taste good, and a fully recyclable triple-layer PET bottle and closure option.
I'd also like to refer readers to Doug Wregg's wonderful (and wittier) predictions here