Bruce Jack on Kumala and his new role

So I did get a chance to quiz Bruce Jack yesterday about the Constellation/Kumala story. You can read the interview here. He was very upbeat about the opportunity he has to do something good with Kumala, 'taking the commodity and forcing it to be a real wine'.

Of course, he's going to put a positive spin on events, but after chatting with him in depth, I came away feeling that this move could just be good for South African wine in general. Yes, South Africa does need strong brands, and if Jack succeeds with his intentions for Kumala, the whole industry, including the 'serious' wine niche we're more interested in, could end up benefiting.