Helpline for fatties

As a regular consumer of good food and wine, I have to watch what I eat, especially as my fourth decade is looming in the headlights. It's a necessary discipline. The alternative is to become fat. I have nothing against fat people, but personally I would rather avoid the metabolic diseases and increased cancer risk that comes from having an expanding waistline, let alone the expense involved in renewing one's wardrobe.

Along these lines the BBC news site has a piece about how obesity 'could bankrupt the NHS' in which experts are recommending a helpline for fatties:

"They said action was needed by all of society and even recommended a helpline for people who bought larger clothes. The number should be promoted on the labels of all clothes sold with a waist of more than 40in (102cm) for men, 37in (94cm) for boys, 35in (88cm) for women, and 31in (80cm) for girls."