Give me people who care

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Give me people who care

Consider the natural wine movement. I do, often.

It is not perfect, but at least most people who align themselves with this movement care. They believe in something, and it matters to them. It drives them; it motivates them; it underpins their work.

Oftentimes, I worry that I don’t care enough.

I want to be surrounded by people with conviction.

Yes, conviction has its baggage. But lack of conviction is even worse: if you lack it, you don’t do too much wrong, but that’s because you don’t do anything.

So give me people who care. People who are brave, and who act. In the wine world, we owe a great debt to people who, driven by strong conviction, have cared enough to take risks and pursue their vision. And let’s spare a thought for those who have taken this approach and, for one reason or another, have failed. They are the wine world’s unsung heroes.

3 Comments on Give me people who care
wine journalist and flavour obsessive

3 thoughts on “Give me people who care

  1. Hear hear. But maybe it should be passion, not conviction? Because conviction can get uncomfortably close to dogma.

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