New data released today show that in the last 12 weeks of 2016, in the run up to Christmas, 45 million bottles of sparkling wine were sold in the UK. In shops and supermarkets, sales were 40 million (up 12% on the previous year’s data), while 5 million bottles were sold in restaurants and bars. This is a rise of 54% over five years. Sparkling wine is on a roll.
These data are contained in the Wine and Spirit Trade Association’s (WSTA) latest Market Report. Off trade sales were £270 million over this period (10% increase over last year) and on trade sales were £127 million (+37%). Combined sales were £1.2 billion in 2016.
These are interesting figures. The UK remains the largest export market for Champagne. It’s good that we’re getting something right.