I’m in an airport. It’s a place where you are bombarded by marketing messages. It’s made me think about wine marketing. Spirit producers tend to do a lot more marketing…
The Mirabeau miracle
Wine videos on YouTube don’t usually get all that many views. Mine occasionally go into four figures (unless it’s about labradoodles, where I can hit six!), but some recognized wine…
Free e-book on grape varieties
This is interesting. It’s a free e-book on grape varieties from Kym Anderson, a wine economist at the University of Adelaide. It is packed full of statistics, and represents and…
My wine predictions for 2014
Predicting the future is a mug’s game, but it’s fun, and I’m a bit of a mug. So here goes – my wine predictions for 2014. The commoditization of wine…
My take on the global wine shortage story
Wine is in the news again. Apparently there is soon going to be a global shortage. More people are drinking wine while vineyard area is decreasing. At the moment, consumption…
Red Obsession, a film about wine
Red Obsession is a compelling film. It tells the story of the rise in interest in the top wines of Bordeaux, and how China has fallen in love with wine. With…
The online future is a social one
I am fortunate that my brief career as a media sort of person has coincided with some of the most dramatic changes in how media is delivered. [Pedants: note…
Are flavoured wines a good thing, or completely evil?
Are flavoured wines the solution at the bottom end of the market? Victoria Moore’s wine column focused this week on the phenomenon of flavoured wines. Apparently, they are on the…
Time for some statistics
I like statistics. I found some on the OIV website today, so I popped them into a spreadsheet and produced some graphs. First of all, the top 10 wine producing…