I’ve just cast my vote in the Secret Wine competition. It’s an innovative idea from French PR agency Clair de Lune. They sent three mystery wines to the first 85 bloggers to respond, and the idea is for these bloggers to taste the wines and then vote on their identity, with the winner receiving a wine tourism package for two, worth 1000 Euros.
The wines’ identities were masked: they came in identical bottles sealed with bright green synthetic corks. Deciding which appellation they were from proved to be quite tricky. As far as I could tell, all three were from the South of France, but deciding on which southern French appellation was no more than educated guesswork. Winemaking style often overwhelms sense of place here, and most reds from this broad area tend t0 be blends.
I’ll fess up to my guesses once the voting is complete. It’s all good fun, and an excellent idea.