This is wrong, and it shouldn’t happen.
I wish I could do something about it. All I can manage is this blog post.
Olivier Cousin, a natural winegrower in Anjou, makes some fabulously idiosyncratic wines that offend some, but bring others a great deal of pleasure. I love his wines.
He did something a bit mischievous. He put the initials AOC on a wine, but used them to spell out “Appellation Olivier Cousin”. For this he has fallen foul of the authorities, and has racked up legal bills, as well as facing a hefty fine. It could be enough to put him out of business.
‘Olivier is the (wild) spirit of Anjou,’ says Doug Wregg of his UK importers Les Caves de Pyrene. ‘ I can’t believe he might be ruined because of some bureaucratic nonsense.’
There is a petition in support of Olivier on the Glougeule website here.