Communicating climate change: the role of the wine industry in changing people's minds

Facts don’t change people’s minds. It’s really annoying, but it’s true. We like to think that if we marshal enough evidence, that eventually the weight of evidence will prove irresistible to people. Sadly, this isn’t the case.

Facts don’t change people’s minds, but stories do. Narratives are how we understand our place in the world. Throughout […]