The much talked-about 'Wine Future' conference is taking place in Spain later this week. I'm not going (although I probably would have gone had I been invited, even if it was out of morbid curiousity).
There's a glittering speaker list, and it will draw a significant crowd of important people, but I feel lukewarm to the whole idea.
I don't think the future of the wine industry will be determined top-down by the famous people who currently 'lead' the wine industry.
Instead, I think it will come from an under-the-radar movement of dedicated winegrowers who are prepared to understand the vineyards they work with and make interesting, authentic, characterful wines.
Very few of these winegrowers would be at all interested in a conference like this. They make wine not because they want to make money, but because they have to. These new great wines are made by people who see winegrowing as their vocation. Their focus starts in the vineyard and they work as naturally as possible. Typically, they prefer large oak to small, old oak to new, and concrete to stainless steel.
I am allowed to be provocative, I would say that Winefuture is about the old wine industry. The new wine industry will emerge from the corpse of the old industry. The secret revolution is underway.