Apply for the 2010 Landmark Australia Tutorial!
Applications are open today for the 2010 Landmark Australia Tutorial. If you are a wine professional, you should apply! It's an amazing experience.
Labels: Australia
mainly wine...
Applications are open today for the 2010 Landmark Australia Tutorial. If you are a wine professional, you should apply! It's an amazing experience.
Labels: Australia
10 Comments:
If last year's event was anything to go by, it seemed little more than an excuse for a week-long jolly, quaffing loads of expensive wine, and then feeling duty bound to say how wonderful Australia is!!
what a load of complete rubbish - you are clearly very jealous and sad.
Anon one, you are so wrong about this - it was a brilliantly executed exploration of Australia's fine wine dimension. There was no sense of 'jolly' about it at all - we were there to learn and work hard - that was our side of the bargain, and we kept it. We weren't 'spun' at all - and all of us who participated aren't the types who are prepared to feel duty bound to anyone.
dont worry jamie - this guy is consistently revealing himself as a sad loser in life...
Jamie, it may well have been a "brilliantly executed exploration of Australia's fine wine dimension", but what was the actual point of it all?
"We were there to learn and work hard" – Come on, you're a wine writer, not a coal miner.
Anon - surely it is obvious that to learn about any subject one must study, experience and in this case taste the subject matter - to naively say "what was he point of it?" is to question the "point" of the pursuit of the study of anything at all - what do YOU do? - what is the point of what you do?
Hardly "naive" to question something. All the people on that trip were flown business class to Australia, were looked after for a week, given the best possible wines, ie back vintages of Grange to God knows when, and while that's cool for them, how has it really helped the Australian wine industry?
I'm sure Jamie had a whale of a time, but in the big scheme of things, what did the whole exercise achieve?
If you can't quantify it, then it doesn't sound a particularly worthwhile use of Australian winemakers' money – it is they, after all, who essentially funded it, by paying an annual contribution to the generic body.
Anon-who-doubts-purpose (AWDP): Well if you want to be cynical, consider it a good way to be friendly to wine critics, who influence your trade share in their native countries.
In fact, that's not even necessarily cynical (despite your pass at business class travel): critics liking the Australian wine industry because of good experiences with good wines will mean critics will put more time into Australian wine as a whole. Many of the critics involved will cast their net wider, go to more Aussie tastings, champion Aussie wine as a whole MORE.
Anon - isn't up to the Australian Winemakers themselves to decide what they do with their own money? What interest do you have - you clearly have one as you have made this point on numerous occasions? You are persistently critical of Jamie's attendance at this event? WHY? What do you hope to achieve by this? What is your cause?
Oh and by the way - what do you mean by "if you can't quantify it then it's not worth it..? What an extraordianry thing to say! How can you possibly quantify the goodwill or new knowledge or incrementally positive reputation generated by any event? You make no sense whatsoever... Only they can decide the "value" generated by this event since only they know how much it costs - so why not just leave it up to them....?
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