Reciprocal linking...that isn't, quite
A well-known wine website has a page where it kindly links to other wine sites on a reciprocal basis. On the face of it, this seems to be quite generous because this site enjoys a good google ranking.
But a closer examination of the source code indicates a "no follow" instruction ahead of the links. This is a bit sly, because it means that the links have had their seach engine value taken out of them. I won't reveal the name of the site - instead, I've contacted the owner and asked them to remove it, and I hope that they will.