Hugh on the Stormhoek experience
'A-list' blogger Hugh MacLeod has this to say about his experience with Stormhoek, the South African wine brand that has made innovative use of the hi-tech blogging community in promoting its wines. There are some good observations, including the following.
"Most wine is bought by ordinary folk. Most of them are women. Most choose the wine because they like the label. Most couldn't give a hoot about 'terroir' or country of origin. Most won't spend more than $10. And that, my friends, is the market I am in. Sure, the male-dominated, over-fifty-dollar 'snob' market might be a good wee business to be in for some folk, but be warned: it's a surprisingly tiny niche."