Stormhoek's Threshers discount goes big
The BBC News site has picked up on the Threshers (UK off licence chain) 40% off deal - a piece of viral marketing originated by Web 2.0 dudes Stormhoek. The downloadable pdf coupon seems to have spread like crazy.
The beauty of this bit of marketing is that everyone benefits, and it isn't as mad an offer on Threshers part as it seems: they have a 3 bottles for 2 across almost their entire range, which works out as a 33% discount. Punters with the piece of paper effectively get another 7% off. So they won't be losing money on the deal. [The wines are priced such that they are good but not exceptional value at the 3 for 2 price.] Everyone seems to be selling wine cheap these days. The UK's two largest supermarkets are currently offering 25% discounts on multiple purchases.