Another press release received today telling me all about a new low-calorie cider, Gaymer's Orchard Reserve. It contained the graphic above. Looks impressive? The Orchard Reserve appears to have hardly any calories at all. It's because they have shortened the data axis, starting at 80. The old ones are the best. I replotted the graph so the data axis starts at 0: less striking, but not as likely to mislead.