jamie goode's wine blog

Friday, March 31, 2006

It seemed like relatively easy money. 200 for what would likely be an hour's work. The job? To list my five favourite wines sealed with cork, together with a short description of each, a brief biog and a picture. This was for a promotional booklet for APCOR (association of Portuguese cork producers), coordinated by the media company who are running the current Mourinho-fronted advertising campaign for cork.

I tend not to turn work down, but this time I said no. I'm writing a book on closures, and I can't be seen to be supporting a particular closure type: by doing this, I'd effectively be endorsing APCOR's campaign. I can't, because I don't beleive in it. It's not focusing on closure performance, and at the last press conference they were still citing the highly dubious taint rate that came from the flawed Wine and Spirit Association Musty Taint Survey. Besides, the wines I would have chosen aren't great wines because of the closure type; they'd be just as good sealed with alternative closures that offer the same oxygen transmission rate. You have to draw the line somewhere. It will be interesting to see which journalists decide to participate in this exercise.

5 Comments:

At 2:56 PM, Blogger cath said...

Hi Jamie

Part of your blog states:

"Besides, the wines I would have chosen aren't great wines because of the closure type; they'd be just as good sealed with alternative closures that offer the same oxygen transmission rate"

Not enough is communicated re that fact - good for you!

cheers
Cath

 
At 5:15 PM, Blogger Jathan said...

Bravo Jamie!

APCOR will stop at no end to try and pump up their image. This "Exercise" seems to be more propaganda then anything. Kudos to you for standing up to this money hungry behemoth.

 
At 7:26 PM, Blogger Paulo Coelho Vaz said...

Yeah this guys from apcor try to sell there products is not fare.

The best thing that they should do is making a campaingn for other kind of sealer than cork.

 
At 4:29 PM, Anonymous Jack Hibberd said...

Well done mate.

Doing that would have been a disaster for your image.

 
At 9:26 AM, Blogger Jamie said...

thanks for your kind comments - I guess it would have been a very stupid gig to accept - but you can bet that they'll find some writers who don't see the absurdity in the idea.

 

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