Here is the abstract of a talk I am doing in Spain next month, on the impact of the Internet on wine communication. It is aimed at wineries. I wrote it on my phone on the way to the airport, where I am now blogging via my phone. It takes a while. It means I write less, which could be a good thing.<\/p>\n
The Internet has changed the way we communicate. First of all came websites and bulletin boards, then blogs, then social media. This has happened over a short space of time. Initially the preserve of geeks, Internet communication has now become mainstream. <\/p>\n
Teenagers live their life on Facebook; twitter comments are now quoted in the news everyday. In the past the media was under the control of publishers who acted as gatekeepers. Now everyone can play. <\/p>\n
The style of communication has changed, too: it is no longer top-down, but horizontal – a conversation. <\/p>\n
Wineries are now faced with amazing opportunities to join in this conversation. They can have a relationship with people who drink their wines, and also with the press. They can tell their own story. Here I discuss the various social media tools and the ways in which wineries can make the best use of them.<\/p>\n","protected":false},"excerpt":{"rendered":"
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