{"id":17818,"date":"2017-05-28T20:08:14","date_gmt":"2017-05-28T20:08:14","guid":{"rendered":"http:\/\/www.wineanorak.com:\/wineblog\/?p=17818"},"modified":"2017-05-28T20:08:14","modified_gmt":"2017-05-28T20:08:14","slug":"63-pall-mall-the-exciting-new-wine-shop-from-berry-bros-rudd","status":"publish","type":"post","link":"https:\/\/www.wineanorak.com:\/wineblog\/uncategorized\/63-pall-mall-the-exciting-new-wine-shop-from-berry-bros-rudd","title":{"rendered":"63 Pall Mall: the exciting new wine shop from Berry Bros & Rudd"},"content":{"rendered":"

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On Friday I went to the press tasting of high-end London retailer Berry Bros & Rudd, and it proved to be a great chance to check out their new retail outlet at 63 Pall Mall.<\/p>\n

Previously, Berry Bros had a small retail space at 3 St James’ Street, which has been in operation since 1698. This historic space was a little intimidating. Dudes in sharp suits were waiting to speak with private clients about their reserves – usually Claret with a bit of Burgundy, Champagne and Port. Ask them about new regional France or new world wines and you’d get a panicked look. Rather off piste. Now, No 3 is closed for renovation, and there’s a magnificent new retail space round the corner, which connects with the various cellars of BBR by a labyrinthine mix of stairs and corridors.<\/p>\n

\"IMG_7657\"<\/p>\n

The suits have gone to be replaced by aprons. I was really impressed by the new space, which gives this superb, well chosen range of wines the sort of retail presence they deserve.<\/p>\n

\"IMG_7658\"<\/p>\n

The range is strong. I particularly like the Champagne selection. Classics, plus lots of growers.<\/p>\n

\"IMG_7659\"<\/p>\n

Then there’s a good selection of wine on tasting on the enomatic machines, which I love.<\/p>\n

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And there’s really good point-of-sale information on shelf, giving you plenty of detail about prospective purchases.<\/p>\n

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Negatives? Can’t think of many. Maybe the lack of some of the more quirky natural wines. Slightly high margins, but I totally forgive this because I’d rather pay more for a well chosen selection, from a nice retail space with good customer service, than save a few pounds here and there for a warehouse environment where it’s quite possible to blow cash on bad bottles. Ultimately, the reason people come to a place like this is because of the fundamental integrity of the operation: this is a high quality selection, chosen on merit. It’s the art of shopkeeping: a relationship of trust between retailer and customer. This is a great addition to the London wine scene.<\/p>\n

It’s also over the road from 67 Pall Mall. Another London wine hub. Stroke of genius.<\/p>\n","protected":false},"excerpt":{"rendered":"

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