jamie goode's wine blog

Wednesday, July 05, 2006

Just some late-night thoughts on the internet. Not terribly profound. A technological development such as the internet is a tool. As such it can be used well, or badly; for good, or for ill. From my perspective it has given me a chance to establish a career in something I enjoy and have a degree of aptitude for. It gives people with something to say a voice.

For all its red buttons and supposed interactivity, television remains a one way medium. The internet is a conversation. Therein lies its power. We are told by television (and the printed media) that a certain wine property is the top dog - we can discuss this among ourselves, and come to our own conclusions. As some wine journalists (who style themselves as experts on global wine) have found to their cost, there are consumers out there who, because of their specialism, know far more than almost all journalists about certain wine regions. For so long, journalists have been pronouncing to a dumb public. Now this public have found their voice, and it turns out they are not so dumb after all.

Passion is powerful, and the internet gives passionate people a voice. This is percieved by commercial enterprises as being quite threatening. Traditional marketing is also scared of this effect. The marketing world has been turned upside down by the subversive power of the internet, and I wonder whether this will initiate a backlash. If wealthy people stand to lose through the new-found power of electronic communication, you can be sure that because of this influence, politicians will soon be interfering with the free exchange of information that the internet currently affords. I hope that this won't be the case, but I fear it might be.


At 3:28 AM, Blogger Tannia said...

The Internet allows us the opportunity also to 'chat' with people we would otherwise never meet and be able to converse with. It enables us all to talk on the same level.

I continue to learn vast amounts on a daily basis about food, wine and music - three of my particular areas of interest and all for free!

I agree with you about the backlash of the availability of information on the net, sure enough this week there has been articles all over the Australian news about controlling the flow of information.....it's begun!

The Chinese have already announced tighter controls on information posted to the Internet expecialy in the popular culture areas like blogs, bulletin boards and search engines. (this link)http://www.theage.com.au/news/web/china-to-tighten-internet-controls/2006/06/30/1151174371308.html and I can't find thelink, btu Australian Government have started discussions on limiting material also.

At 5:21 PM, Blogger Jamie said...

I agree about the levelling aspect - everyone has a chance on the internet.

The key skill: with all this information, it's being able to assess it properly and filter out the noise.

At 8:13 PM, Anonymous Bertrand said...

You are right, the internet allows more freedom. No restriction of expression (even for the best moralistic pretexts) should be imposed (imagine if we added our layer of censorship to Saudi Arabia's and China's).

The internet can bypass the marketing departments of big companies and offer a window of expression to the artisan producers to defend their philosophy.

Artisan producers should take advantage of the internet to tell how they work and why their wines are different.
(my contribution...)

At 9:25 PM, Blogger Jamie said...

I've been following your blog for a while - we should speak more - I have a strong interest in 'natural' wine, which I'm actively pursuing in the form of a book...


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