jamie goode's wine blog

Wednesday, July 12, 2006

And the funniest press release of the week award goes to:

"The difficulties of decanting a bottle of wine two hours before guests intend to drink it are obvious, since diners are more likely to want to enjoy it immediately after ordering.

But Gary Rhodes and his team at Rhodes Twenty Four have discovered the perfect solution - Breathable Glass™, making their restaurant the first in the UK to offer instantly oxygenated wine. When restaurant manager Ludovic Bargibant came across the Eisch-made goblet, which allows glass to breathe and, therefore, the wine to oxygenate, he decided to test it out on Gary and his sommelier Yves
Desmaris [pictured left with one of the glasses].

In a blind taste test using two wine glasses - one breathable, one regular - Yves and Gary noticed a far better bouquet and more flavour in the breathable glass.

Ludovic commented: “Restaurants always need to be forward thinking to stay ahead of the game. So I am always looking to embrace new technology within the industry. Diners who come to Rhodes Twenty Four expect the best quality possible even if they are short of time. Using breathable glasses at the restaurant has turned around our service, particularly at lunch times when people are in a hurry.”

The head wine waiter usually has to allow two hours before serving a decanted wine but in these glasses the wine’s aromas develop so it reaches its optimum in just four minutes. Yves has tested the new glass on various wines and found that it works best with older wines, in particular reds like Pinot Noir or chardonnay, as it brings out the flavour almost immediately.

Yves said: "Since we started using the breathable wine glasses we have noticed real enthusiasm from diners. Previously it would take up to 2 hours to decanter and air an old wine before serving. With the breathable glasses, customers can order the finest wine and enjoy the full aroma and bouquet within minutes."

Glass Company Eisch discovered the concept of allowing glass to breathe after five years of research. The resulting new generation of goblets come in a range of different styles but are in keeping with the design standards of a top quality restaurant like Rhodes Twenty Four."

13 Comments:

At 1:40 PM, Anonymous Jack Hibberd said...

Weird. I wonder how much oxgen travels throught the glass compared to the amount that comes through its open mouth. Not very much would be my guess. So, four minutes in a glass is the same as two hours in a decanter? Yeah, sure...

 
At 1:52 PM, Anonymous Alex Lake said...

How about issuing a challenge to these guys - offer to send a panel of tasters along to Rhodes 24 one afternoon and do a blind test. The results will be put on WineAnorak and elsewhere, so some free publicity if they're not bullshitting.

 
At 4:44 PM, Anonymous Keith Prothero said...

Exactly---sounds like a load of marketing blurb to me

 
At 6:19 PM, Blogger Whit Stevens said...

Wow, I've never seen a Faberge Egg that big.

 
At 9:33 PM, Blogger GollyGumDrops said...

The important question is obviously - could Cliff Richard tell the difference?

 
At 11:31 PM, Blogger Jamie said...

I feel sorry for Cliff. I'll put myself out on a limb here, but his 2004 Vida Nova is quite a drinkable wine.

Regarding the giant Faberge egg, I think it is a mistake to be photographed with that in the background. A huge mistake.

 
At 10:46 PM, Anonymous Anonymous said...

funny release, not sure you would want to decant a 1985 Clos de Vougeout for two hours prior to drinking it. If these glasses truly work I could see it being good for a 2001 Cru Classe Bordeaux or something.

 
At 9:01 PM, Anonymous Anonymous said...

I actually had these glasses given to me as a gift a few weeks ago - there is no nonsense here. Friends can not believe the differance.

 
At 5:16 AM, Anonymous Anonymous said...

The target market for this gimmick is obviously the nouveau wannabe wine-o. A true wine enthusiast embraces and allows the nature and art of a good wine to blossom naturally.

 
At 12:54 AM, Blogger Lynn #2 said...

"A true wine enthusiast embraces and allows the nature and art of a good wine to blossom naturally."

That's a nice caption for a Berkeley wine-lover's tee shirt. It's not reality, though.

We all know there are lots of "unnatural" things involved in all the processes leading up to wine consumption. How about the lead in lead crystal? Think about mechanically-filtered and chemically-treated water. Is natural ice better that ice from a man-made ice maker?

Does anyone else like big wines but also enjoy tasting them from from the start to the finish to see how they evolve over a few hours...and in some cases MANY hours? Who has never experienced opening a bottle at the last minute (or maybe a second bottle), only to have it way too cloaked to enjoy right away? Has anyone else ever had to decant and shake it to try making it drinkable before the night ended? Hey, some of us are very serious about enjoying our wine at its best...but while the guests are still awake!

How about we all agree to approach this new idea a little more scientifically...and quickly...before we lose any more valuable sipping time while waiting for our wines to aerate to their maximum potential. I noticed that only one person on this list had actually tried these new glasses, so that makes the "scientific" results 100% in favor of this technology. Let's all jump in, invest in just one glass...purely to advance our scientific research in this important field...and see if we can't put an end to the bickering about whether or not it's real.

I'm going to go out and find one right away...tomorrow, that is...because dinner is at 6, and right now I'm shaking my newest Petite Sirah. Best wishes to all, and drink no wine before its time (...but right now it's time:o)

PS: These glasses are made from a high-tech glass fibers. Let's hope they are safe! At least I'll feel more comfortable drinking from them than from my old, expensive lead crystal, which had to be retired quite awhile ago (because I live near Berkeley).

 
At 9:18 AM, Anonymous Anonymous said...

I got one of these glasses for free. I tested it with other sommeliers, and waiters: BIG difference. I am a glass snob with all the popular wine glasses, I uses this one the most.Caution: a wine opened yesterday may over oxidize....

 
At 1:34 AM, Anonymous Anonymous said...

There isn't a gimmick here. These glasses are truly exceptional. They open up the wine in about 2 minutes. I am a convert!

 
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