I’ve decided to delete the post I made a few days ago on differences in pricing I found for the Felton Road Block 3 Pinot Noir.
But I also wanted to make it clear that I’ve done this, and also explain why I have done it.
The ‘old media’ way would have been to quietly delete it and hope not too many noticed. But I think that ‘new media’ should have higher standards of openness, and the ability to enter into conversation with readers and respond to valid concerns.
I think that the wine I chose was a poor example – it is in short supply, and highly sought after. The merchant with the highest price had secured stock from another merchant, and then applied a normal margin.
To have left the post up would have caused unfair publicity for that merchant. This site is highly ranked by google and gets a lot of traffic, and with this position comes responsibility. The story got a lot of attention, and plenty of comments. But doing the right thing is more important that getting a good story, and I think if I was that merchant, I’d have felt hard done by.
So that’s why I deleted the post. I apologise to the readers who spent time posting some worthwhile comments, which have now disappeared.