It makes sense. One of the skills of the winegrower is not to impose her or his wine style, but to listen to what the vineyard is trying to say. Occasionally vineyards can do 2 or 3 things well. More often than not, they can do several things adequately, but only one thing exceptionally.
If I had a patch of vineyard land, I hope I’d have the courage to let it make the wine it is talented at producing, rather than me listening to fashion or trying to make it do what I would want. Of course, some experimentation would be in order, but I hope I would get to the stage where I’d cease experimenting and be at peace enough to let the vineyard get on with what it does best.