I’m sitting in the infowine forum here in Vila Real, Portugal.
Steve Charters (pictured) is talking – he’s discussing marketing wine to generation Y. It’s really interesting: these are the future wine consumers, and Steve is summarizing research (so it is not just arm waving and theory) on the behaviour of Gen Y, with specific reference to wine.
Earlier, I spoke. I think it went well, but it’s really hard to assess your own performance.
Even earlier, I had a bite to eat and a beer with Dirk Niepoort, one of my wine heroes. It was nice to catch up with him. Jorge Moreira, another of my Portuguese wine heroes is also here.