Whether you are a winemaker, a winery, a wine brand or a wine writer, one of the biggest threats can be success itself. It’s made more dangerous by the fact that it would never be suspected of being a threat, because it is a goal.
You begin to believe your own hype. You get complacent. You lose the hunger that contributed to your success in the first place.
Your critics polarise. There are those who become sycophantic, saying great things about you whatever your performance. And there are those who will be critical whatever your performance. You listen to, and believe the former. A mistake.
Success means you can behave badly and get away with it. You don’t even realize this until your standards have dropped so far that even your most blinkered fans can no longer deny it, and the way back is then very hard indeed.
So while we strive for and welcome success, we should be wary of it. It is an enemy. Ignore it, and carry on as if it never happened.