Last week I attended one of the events at the Henley Literary Festival, titled Blog to Book. It was a session with two bloggers who have gone on to secure book deals, and one of them was Helen McGinn, a fellow wine blogger. I thought it would be interesting to hear Helen tell her story [...]
There are lots of wine blogs out there, written by all manner of different people: wine merchants, wine producers, wine writers and, of course, interested amateurs.
Most – and even some good ones – fail to build any sort of audience. Why is that?
Here are my guesses.
Frequency of updating. If you are going to build any [...]