Knackered Mothers' Wine Club, from blog to book to TV gig!

Last week I attended one of the events at the Henley Literary Festival, titled Blog to Book. It was a session with two bloggers who have gone on to secure book deals, and one of them was Helen McGinn, a fellow wine blogger. I thought it would be interesting to hear Helen tell her story [...]

Why most wine blogs fail to thrive

There are lots of wine blogs out there, written by all manner of different people: wine merchants, wine producers, wine writers and, of course, interested amateurs.

Most – and even some good ones – fail to build any sort of audience. Why is that?

Here are my guesses.

Frequency of updating. If you are going to build any [...]