Yesterday I headed over to the wilds of Southwark, to talk about beer marketing. Someone wanted to know my perspective – as an outsider – on beer. So it got me thinking, and here are some of my thoughts. Many of these also apply to wine marketing, but for now, I’m considering beer.
The beer world [...]
It has been a fun weekend. We headed over to my sister’s place on Friday intending to stay for lunch; we ended up staying two nights. I had to send Fiona back home to pick up some wines for a blind tasting, though!
Yesterday afternoon I headed over to the White Horse in Hedgerley in the [...]
BrewDog (website here) is a provocative, creative and innovative brewery in Scotland, currently making some of the UK’s most interesting beers.
I tried three of them, all available in Sainsbury’s. They’re brilliant. To quote one of the back labels: ‘The UK beer scene is sick. And we are the doctor.’
BrewDog Punk IPA
5.6% alcohol. Lively and fresh [...]
This is a remarkable beer. One of the most interesting I’ve tried. It’s from Orkney, and it’s so thick you could probably stand a spoon in it.
Dark Island Reserve Orcadian Ale
10% alcohol. Dark brown, opaque colour. Concentrated flavours of treacle, liquorice, chocolate, dates, malt and toffee, with some iron notes. No rough edges, though. Great [...]
Two intense, non-wine flavours this evening. [I love flavour, in general.]
The first: a cheese. It’s a Caerphilly from Neal’s Yard (Gorwydd, Wales). Tangy, slightly sour and bitter, but also creamy and rich. Lovely intensity, without being in any way overpowering. Slightly crumbly, dry texture.
The second: a beer. Bew Dog’s Punk IPA (£1.40 from Tesco). It’s [...]
Had a fun dinner party last night. My buddy Karl started proceedings off well by bring round a wonderful beer. It was a cask ale from Twickenham Fine Ales – the ‘Strange Brew’.
Now I love bottled beer, but cask ales just taste different, and to enjoy them you have to go to a pub. Nothing [...]
So now I am in the Smoky Mountains of North Carolina. I with a group of wine scientists at a retreat focusing on post-bottling wine chemistry, and we are staying at a rather grand but slightly bizarre hotel in Asheville. Don’t get me wrong: it’s lovely and luxurious, but the decor is very hunting-inspired, with [...]
This is quite a nice beer. It’s Greene King’s attempt at replicating the famous India Pale Ales of the 18th century, and while I imagine it’s more polished and pretty than the originals, it’s still quite delicious.
Bronze in colour, it combines spicy, hoppy notes with rich, almost sweet toffee and honey flavours, finishing with a [...]
Just back from a quick lunchtime pint at my local Wetherspoons, over the road. Now I’m not discussing whether Wetherspoon is a good or bad chain of pubs, all I know is that they usually have some superb guest ales, at amazingly low prices. And one of these was my tipple today, and it was [...]
A question. Why is it that the beer industry is happy to use crown caps with PVC liners for bottled beers?
These PVC liners allow a high level of oxygen transmission. This reduces the shelf-life of the beer, and also means that the same beer is experienced differently by consumers depending on when it is drunk.