Caught a glimpse of this new wine label from D’Arenberg, for a celebratory sparkling wine they are releasing.
It’s very funny indeed. (For those who don’t get the joke, see this link.) I hope Pernod Ricard, who own Champagne Mumm, can see the funny side too.


This is the blog of wine journalist Jamie Goode, online since 2001. Feel free to nose around; your comments are welcomed.

Very cheeky and playful but I’ve a horrible feeling that those folks at Pernod Ricard won’t see the funny side and will come over all po-faced.
About the funniest label I’ve ever seen. Just Brilliant.
Thanks Jamie.
Can they really get away with this?!? I sell alot of the D’arry’s range at 1st Choice Liquor but have not yet seen this. Fabulous!!
Can they really get away with this? I sell a lot of the D’arry’s range at 1st Choice Liquor but I’ve never seen this! Fabulous!!