I love the wine trade. It’s fun, full of interesting people, and it’s incredibly open and friendly.
But it is a bit of a bubble. We talk to each other all the time. We assume everyone is like us. And as a business, it’s not so sharp. It’s more like a group of hobbyists.
The chief problems: [...]
Lots of chat on the internet today about a study that has just been published in the 0pen-access version of the British Medical Journal. (Article is here.) It made front-page headlines in The Daily Mail, a British tabloid newspaper targeted at right-leaning women, and designed to keep its readership in a state of heightened fear about [...]
I’ve been thinking a bit about wine branding recently, and specifically about Champagne brands.
The large Champagne houses are skilled brand managers. It has taken a lot of hard work to get Champagne positioned the way it is now, occupying an elevated space in the wine world, and much of the work has been done by [...]
Let’s talk about the pricing of top Bordeaux wines.
It’s the subject of intense current discussion, but I think there’s some misunderstanding here. We’re not just talking about the price of wine. At the high end, it’s rather more than this: it’s a discussion about sex.
High-end fine wines are an example of a Veblen good. Named [...]
It’s primeurs at the moment. A time in the year when the wine world’s attention is focused on Bordeaux. After all, it’s the world’s most important fine wine region, even if it isn’t necessarily the most interesting.
So, some thoughts on two issues that get a lot of air time. Scoring and pricing.
Scoring. Most of the [...]
I hate half-price wines.
Of course, there’s nothing new about discounting being used to sell wine.
Many wine brands are priced with a view to being promoted. The wine might be listed at £6.99 and two or three times a year be discounted to £4.99.
Typically, the producer will agree to fund some or all of this promotion, [...]
Yesterday I was contacted by a brand consultant who is doing some work for a wine merchant. He wanted to pick my brains. The conversation got me thinking about brand management, and specifically the management of a wine retail brand.
Two of the strongest wine retailer ‘brands’ in the UK are Majestic and Berry Bros & [...]
There are lots of wine blogs out there, written by all manner of different people: wine merchants, wine producers, wine writers and, of course, interested amateurs.
Most – and even some good ones – fail to build any sort of audience. Why is that?
Here are my guesses.
Frequency of updating. If you are going to build any [...]
This is the time of year when the supermarkets try t0 outdo each other with special offers on well-known fizz.
I was surprised when I popped into my local Asda and found Champagne Taittinger NV for sale at £20 per bottle, with a maximum of three bottles per customer. I’ve heard from others that Sainsbury’s and [...]
Interesting article in the Drinks Business today by Patrick Schmitt. He has interviewed David Dearie, who is the new CEO of Treasury Wine Estates, which includes Penfolds, who make Australia’s most famous wine, Grange. Grange sells for much more in Australia, than, for example in the UK. This has resulted in grey market imports hitting [...]